Brand Experience for Travelex

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Travelex Worldwide Money needed a company they could trust to manage the logistics of entertaining 200 employees; an incentive to encourage the Travelex sales teams to hit targets for the year. We organised a once in a lifetime trip abroad with the creation of a Bedouin village in the deserts of Morocco. Everything was brought out to the desert; from Palm trees and tents to lighting and fireworks and from fire eaters and food to dancers and entertainment – all to create the Arabian Nights effect. A media relations campaign worked in parallel and addressed the issue of cash security whilst abroad.

The result

Staff were provided with an engaging trip leaving them with a long lasting brand experience whilst the new positioning (see below) reaffirmed a brand truth, created differentiation and created news angles for international coverage.