Promoting the work of Memorial Masons

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To promote the work of UK stone masons we conceived the Cemetery of the Year Awards. The press had a ball – ‘Top of the Plots’ awarded by ‘Deadly Serious’ judges ‘Looking on the Bright Side of Death’ due to the ‘Grave State of our Cemeteries’.

'Créme de la Crem' may sound funny but the event benchmarks cemeteries and the work of Memorial Masons nationwide. This year 70 Cemeteries entered and, as the press puts it, competition is stiff. Each year we manage the competition launch, entries, judging trips, the awards ceremony and liaison with Local Authorities. And whilst submissions increase annually we maximise media opportunities for greater value.

The result

Last year, entries rose by 30% and extensive media coverage was achieved: Classic FM, Sunday Mirror, The Times, 5 regional TV interviews, 40 radio interviews and 81 regional paper articles. Audience reach exceeded 25 million.