Promoting Yellow Pages

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To increase consumer awareness of Yellow Pages we produced thousands of yellow envelopes containing a competition on a yellow card to win tickets to Yellowstone National Park.

Promo staff, dressed in yellow, made a high impact by handing out the yellow packets from a bright yellow bus. Each envelope contained six sunflower seeds so that everyone, and even those who did not win, could take a bit of yellow home with them. The campaign was tested in N Ireland initially and, due to its successful profile raising, the campaign was repeated nationally.

The result

Those who experienced the event and those who entered the competition never again asked the colour of our client's pages; the campaign was rolled out nationally. We were left contented with a surfeit of sunflower seeds.