Then read on...
Working hours have never been so long, media channels so fragmented and the public so skeptical. So, we like to take the brand to consumers at their most receptive, whilst they are at leisure. Consumer loyalty often starts with this brand experience – because a brand in hand is a brand in mind
To increase consumer awareness of Yellow Pages we produced thousands of yellow envelopes containing a competition on a yellow card to win tickets to Yellowstone National Park.
Promo girls, dressed in yellow, made a high impact by handing out the yellow packets from a bright yellow bus. Each envelope contained six sunflower seeds so that everyone, and even those who did not win, could take a bit of yellow home with them. The campaign was tested in N Ireland initially and, due to its successful profile raising, the campaign was repeated nationally.
The result
Those who experienced the event and those who entered the competition never again asked the colour of our client's pages. We were left contented with a surfeit of sunflower seeds.
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
