Ours is defined by those who trust us to manage theirs.
From Fujitsu to WaterAid and Yellow Pages to The Royal British Legion, our work is as diverse as the organisations we work with. And when their messages need to be heard, across one media or many, our clients need what some call a cross-functional synchronised comms strategy - or, as we like to say, an agency that thinks as One.
To increase awareness of Yellow Pages we produced thousands of yellow envelopes containing a competition on a yellow card to win tickets toYellowstone National Park.
Promo staff, dressed in yellow, made a high impact by handing out the yellow packets from a bright yellow bus. Each envelope contained six sunflower seeds so that everyone, and even those who did not win, could take a bit of yellow home with them. The campaign was tested in N Ireland initially and, due to its successful profile raising, the campaign was repeated nationally. The campaign targeted businesses during rush hour at key commuting hots-pots and consumers at retail and high street locations. A survery, ‘Better Brighter’, explored the relationship between bright (or dull) weather and British lifestyle (more people move jobs in dull weather) – ensuring positive media take-up.
THE RESULT
Those who experienced the event and those who entered the competition never again asked the colour of our client's pages! Although the campaign was designed for N Ireland only, the campaign was subsequently rolled out nationally. We were left contented with a surfeit of sunflower seeds!
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
