It's what sets us apart.
Some say we're an integrated full service media comms agency, but we like to avoid the jargon and this is why we’re called One. Our multi-disciplined approach, what we call working as One, results in simple and effective ideas - ideas that set our campaigns apart and creativity which achieves measurable results.
To increase awareness of Yellow Pages we produced thousands of yellow envelopes containing a competition on a yellow card to win tickets toYellowstone National Park.
Promo staff, dressed in yellow, made a high impact by handing out the yellow packets from a bright yellow bus. Each envelope contained six sunflower seeds so that everyone, and even those who did not win, could take a bit of yellow home with them. The campaign was tested in N Ireland initially and, due to its successful profile raising, the campaign was repeated nationally. The campaign targeted businesses during rush hour at key commuting hots-pots and consumers at retail and high street locations. A survery, ‘Better Brighter’, explored the relationship between bright (or dull) weather and British lifestyle (more people move jobs in dull weather) – ensuring positive media take-up.
Those who experienced the event and those who entered the competition never again asked the colour of our client's pages! Although the campaign was designed for N Ireland only, the campaign was subsequently rolled out nationally. We were left contented with a surfeit of sunflower seeds!