Then read on...
Working hours have never been so long, media channels so fragmented and the public so skeptical. So, we like to take the brand to consumers at their most receptive, whilst they are at leisure. Consumer loyalty often starts with this brand experience – because a brand in hand is a brand in mind
We worked with WaterAid to organise the handing over of 938,943 signed petitions to the Japanese Embassy in London on behalf of End Water Poverty – a campaign lobbying to include water and sanitation on the G8 Summit agenda in Tokyo.
Passers by and a Twitter following proudly showed support for the campaign by standing in the queue for a large inflatable toilet outside the Embassy. The handover of the petitions was a huge success with the Economic Minister coming out to personally receive the petitions and pose for the media with Takuma Sato. One organised the event, secured F1 Japanese driver Takuma Sato as a spokesperson and managed an intense media campaign and press on the day. Japanese press in London attended, including: Nippon TV, Fuji Television, TV Tokyo, Yomiuri Shimbun and NHK TV.
End Water Poverty’s key messages were heavily promoted in the lead-up to the G8 in the Japanese National press and a number of interviews in Japan were secured (Fuji Television, TV Tokoyo, Yomiuri Shimbun and NHK TV)