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Some say we're an integrated full service media comms agency, but we like to avoid the jargon and this is why we’re called One. Our multi-disciplined approach, what we call working as One, results in simple and effective ideas - ideas that set our campaigns apart and creativity which achieves measurable results.

WaterAid

Our Work > Case Study
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WaterAid
Lobbying the Japanese Embassy with WaterAid

We worked with WaterAid to organise the handing over of 938,943 signed petitions to the Japanese Embassy in London on behalf of End Water Poverty – a campaign lobbying to include water and sanitation on the G8 Summit agenda in Tokyo.

Passers by and  a Twitter following proudly showed support for the campaign by standing in the queue for a large inflatable toilet outside the Embassy. The handover of the petitions was a huge success with the Economic Minister coming out to personally receive the petitions and pose for the media with Takuma Sato. One organised the event, secured F1 Japanese driver Takuma Sato as a spokesperson and managed an intense media campaign and press on the day. Japanese press in London attended, including: Nippon TV, Fuji Television, TV Tokyo, Yomiuri Shimbun and NHK TV

The result

End Water Poverty’s key messages were heavily promoted in the lead-up to the G8 in the Japanese National press and a number of interviews in Japan were secured (Fuji Television, TV Tokoyo, Yomiuri Shimbun and NHK TV)