Then read on...
Working hours have never been so long, media channels so fragmented and the public so skeptical. So, we like to take the brand to consumers at their most receptive, whilst they are at leisure. Consumer loyalty often starts with this brand experience – because a brand in hand is a brand in mind
To increase Travelex brand exposure and customer brand experience during the World Cup we created an online game where Travelex customers could predict match results to win football related prizes.
Postal and digital marketing drove traffic online offering players the chance to predict World Cup match results and to compete during the four week tournament. Players from across the world competed in a global league and were emailed their league position after each match with the opportunity to make further match predictions in the next stage. The game offered each player daily brand experience over the tournament period.
The Result
In a true reflection of the Travelex brand reach, the game was played on every continent bringing customers together around the world in a Travelex global brand arena. See below for other campaigns we have completed with Travelex
Related case studies > Other work with Travelex
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