It's a serious business.
Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?
Our research showed that, unlike many international high street money exchange outlets, Travelex manage foreign exchange transactions without outsourcing to a bank; we were asked to communicate our findings.
To distinguish the brand from its competitors we emphasised the personal nature of the Travelex service. By uncovering the essence of the service and creating the Organising Principle ‘Trust Travelex. The face behind money matters’ we successfully communicated the message that customers receive a more personal service with Travelex. The principle was communicated through many touch points: international experiential events (see Morocco case study below), high street and airport store layout and design, online and through direct communications.
THE RESULT
We successfully communicated the Travelex point of difference at key touch points at airports and on the high street. See below for other campaigns we have completed with Travelex
Related case studies > Other work with Travelex
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Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
