It's a serious business.
Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?
Unlike most high street money exchange outlets, Travelex manage foreign exchange transactions without outsourcing to a bank; we were asked to communicate this message to high net worth individuals.
To increase awareness of the Travelex Foreign Exchange service within the luxury market we created a targeted campaign distinguishing the brand from its competitors by emphasising the unique personal nature of the Travelex service. With the positioning statement ‘Trust Travelex. The face behind money matters’ we successfully communicated the message that, with Travelex, customers receive a personal service and feel closer to their money as a result.
THE RESULT
We successfully communicated the message that, with Travelex, customers receive a personal service and therefore feels closer to their money. The campaign was also seen in airports and Travelex outlets.
See below for other campaigns we have completed with Travelex
Related case studies > Other work with Travelex
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Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
