Then read on...
Working hours have never been so long, media channels so fragmented and the public so skeptical. So, we like to take the brand to consumers at their most receptive, whilst they are at leisure. Consumer loyalty often starts with this brand experience – because a brand in hand is a brand in mind
Travelex Worldwide Money needed a company they could trust to manage the logistics of entertaining 200 employees; an incentive to encourage the Travelex sales teams to hit targets for the year. We organised a once in a lifetime trip abroad with the creation of a Bedouin village in the deserts of Morocco. Everything was brought out to the desert; from Palm trees and tents to lighting and fireworks and from fire eaters and food to dancers and entertainment – all to create the Arabian Nights effect. A media relations campaign worked in parallel and addressed the issue of cash security whilst abroad.
The result
Staff were provided with an engaging trip leaving them with a long lasting brand experience whilst the new positioning (see below) reaffirmed a brand truth, created differentiation and created news angles for international coverage.
Related case studies > Other work with Travelex
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
