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Seafarers UK
Launching Seafarers Awareness Week during the International Year of The Seafarer

To raise awareness of the work of Maritime Charity, Seafarers UK and the seafaring community in the UK, we embarked on a journey to launch Seafarers Awareness Week.

The fundraising week involved 3D interactive artwork by artists Max & Joe at three strategic London locations, Paternoster Square, Exchange Square and Carnaby Street. This gave an opportunity for both the public and media to learn about the charity, interact and to get involved in some fun images taken with the 3D artwork. The PR campaign involved the launch of Nautical Friday when many shipping companies such as Maersk took part in dressing in nautical attire to pay tribute to and raise money to support the work of our seafarers.

THE RESULT

The successful PR Campaign surrounding Seafarers Awareness Week and Nautical Friday resulted in almost 16 million Opportunity To See (OTS), in national and local press as well as UK trade press and online. This included features in BBC London News and Daily Express.