It's a serious business.
Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?
The Challenge. Promoting the launch of NHS Direct to 18-30s.
The Solution. The creation of virtual health professionals Mobi Medic, Pain Pal, Disc Doctor and Agony Aunt to appeal to target demographic and emphasise the immediacy of the service – a doctor in the palm of your hand. London wide advertising drove traffic to a micro-site promoting the benefits of the service where players engaged with the brand by inviting friends to a virtual operating theatre to receive nips and tucks.
The Result. Over 17% of the target audience contacted NHS Direct for personal health advice.
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
