It's a serious business.
Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?
The National Blood Service is constantly looking at new ways to maintain national blood donations and blood stocks. One was invited to create a campaign to increase awareness of donating blood.
Research showed that people were more likely to donate blood if persuaded to do so by a regularly donating friend or family member. A campaign was created to introduce potential donors to the process of donating blood through an online referral and registration system. People were also more likely to donate if they could do so with somebody – the campaign focused on the act of donating blood with a friend or family member.
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
