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Some say we're an integrated full service media comms agency, but we like to avoid the jargon and this is why we’re called One. Our multi-disciplined approach, what we call working as One, results in simple and effective ideas - ideas that set our campaigns apart and creativity which achieves measurable results.

National Blood Service

Our Work > Case Study
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National Blood Service
Donating Blood

The National Blood Service is constantly looking at new ways to maintain national blood donations and blood stocks. One was invited to create a campaign to increase awareness of donating blood.

Research showed that people were more likely to donate blood if persuaded to do so by a regularly donating friend or family member. A campaign was created to introduce potential donors to the process of donating blood through an online referral and registration system. People were also more likely to donate if they could do so with somebody – the campaign focused on the act of donating blood with a friend or family member.