It's a serious business.
Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?
Fujitsu Services chose One to better focus their government relations. We undertook a brand positioning exercise and conducted competitor analysis and bench-marking to audit the brandscape and establish Fujitsu's position in the market. We set up stake-holder interviews to discover the brand culture and, to harness and re-define brand experience inside and outside the business, we proposed an Organising Thought – a powerful and motivating encapsulation of what the business believes in, cares about and stands for.
The campaign, 'Imagine. Your Perfect Partner', is inspired by and communicates an irrefutable truth – that Fujitsu is respected in the industry both as a consortia partner and as a direct supplier. Fujitsu is always there in support and always there when needed. The campaign's invisible Fujitsu man is seen supporting members of the armed forces in Afghanistan, police in London's Underground and government in Whitehall – always on the front line of national defence and security.
“One understands the market, they have good media contacts and offer sound advice. What’s more, whilst the creative team works with us closely to hit deadlines – they offer strong creative and compelling campaign concepts”
JANE BERRY, HEAD OF MARKETING, FUJITSU DEFENCE & SECURITY
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
