Then read on...
Working hours have never been so long, media channels so fragmented and the public so skeptical. So, we like to take the brand to consumers at their most receptive, whilst they are at leisure. Consumer loyalty often starts with this brand experience – because a brand in hand is a brand in mind
Having re-branded Firebox (see below) we were selected to re-launch the online boys toys brand.
With official endorsement from Top Trumps, we produced a pastiche of the popular school play ground game and distributed a set of ‘Firebox Top Trump playing cards – playing on the cult status of Top Trumps, a popular card game seen in the school playgrounds of the 70s. Editors found themselves playing the old game (and immersing themselves in the Firebox brand) and the company has appealed to the male 16-34 market ever since. Events were organised where consumers could play Firebox Top Trumps and sample products – the game enabled consumers to have fun and discover the Firebox catalogue whilst a player league encouraged a faithful following.
Related case studies > Other work with Firebox.com
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