It's what sets us apart.
Some say we're an integrated full service media comms agency, but we like to avoid the jargon and this is why we’re called One. Our multi-disciplined approach, what we call working as One, results in simple and effective ideas - ideas that set our campaigns apart and creativity which achieves measurable results.
Firebox.com
Often mistaken for a similar sounding adult website – Hotbox.com was a company with an identity crisis. They needed a new look and approached One.
They were promptly renamed Firebox.com and we managed the brand’s re-launch to UK ‘Lads Mag’ editors. We sent out a set of ‘Firebox Top Trump playing cards – the parody played on the cult status of Top Trumps, a popular card game seen in the school playgrounds of the 70s (see below). Editors found themselves playing the old game (and immersing themselves in the Firebox brand) and the company has appealed to the male 16-34 market ever since.
The dotcom boom saw the rise of many independent retailers – Firebox was one of the few to survive the sub-sequent crash. With a strong brand behind them they are now entering the US market.
Our four services
Public Relations | Creative | Experiential Marketing | Media Management
Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
