It's a serious business.
Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?
We were selected, after a competitive 4-way pitch, to increase ticket sales to the worlds largest dog show.
Crufts needed a campaign with fresh thinking and creative that repositioned the offer to a younger, family focused audience. Our approach introduced new and innovative formats whilst consolidating the brand messaging to ensure consistency across communications online and in print. Direct mail, outdoor, magazine and online advertising all worked hard to improve upon previous years sales and, despite the downturn affecting family show attendances, Crufts maintained sales momentum. The campaign was further integrated with a social media presence engaging families and Mum bloggers within the Midlands area.