Ours is defined by those who trust us to manage theirs.
From Fujitsu to WaterAid and Yellow Pages to The Royal British Legion, our work is as diverse as the organisations we work with. And when their messages need to be heard, across one media or many, our clients need what some call a cross-functional synchronised comms strategy - or, as we like to say, an agency that thinks as One.
After winning a four-way pitch for the British Frozen Food Federation’scommunications account, we created an ongoing campaign promoting the benefits of frozen food to UK consumers. It involved:
- Launching a consumer facing site, theNewIceAge.com, addressing frozen food issues, with advise from financial, nutrition and culinary experts
- Creating an ice wall on London’s Southbank at the Royal Festival Hallshowcasing the beauty & natural freshness of frozen food
- Managing a launch party at London’s Ice Bar (33 journalists attended:The Telegraph, The Sun, The Guardian, Country Homes & Interiors, Retail Week, The Grocer, Prima & The Guild of Food)
- Running online consumer competitions to win a trip for two to Sweden’s Ice Hotel and an evening at London’s Ice Bar)
THE RESULT
We secured over 7m Opportunities To See in the launch month including in-depth features in The Guardian and The Telegraph and 14 radio interviews. The site has received 19,000 unique visitors and 2,400 entries for the competition. Federation members have given positive feedback.
“BFFF are delighted that they chose ONE to be their PR agency – their imaginative, inventive and original plans marked them out from the crowd. Activities undertaken so far have more than lived up to our high expectations”
BRIAN YOUNG, DIRECTOR GENERAL, BFFF
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Case Studies
Come and see some of our favourite campaigns - work that achieved measurable results for our clients
